Ask Your Customers, Not Your Family

9 months ago

You’ve got a new idea that you think could boost your business but before going with it, you run it by family and friends to see what they think.

They give you their opinion, which you then disagree with and spend the next 20 minutes trying to explain why they’re wrong.

Here’s the thing, unless they’re your target market or know your business like you do, their opinion doesn’t carry much weight. Give their poor ears a break, get out there and start asking the people that matter. The people who are actually buying from you.