3 VERY Annoying Business Names

4 months ago

When coming up with a new business name you want to be unique. You want to stand out. You want to create a brand that people will remember.

Sports Campaign. That’s the name I decided on. Short, descriptive, memorable and most importantly, unique.

What I could have done, like many others, is gone with one of these tried and tested names:

Sports ‘R’ Us

This one would usually come with a backwards ‘R’ in the logo, just like the original, Toys ‘R’ Us.

LM Sports

A name featuring the initials of the owner. Genius!

Sports 4 Kids

The ’4′ shows that you’re down with the kids.

I see these 3 formats used in company names hundreds of times in every town! Are people really lacking imagination that much or do they genuinely believe they’ve come up with something amazing?

Sadly, I think it’s the latter.