How I Made Money Working for Free

4 months ago

A few months ago I spent a day at a local family gala offering games and activities for free while other companies offered their services in return for a small charge.

The school holidays were fast approaching and I had places on my summer sports camps to fill. In my experience, fear of the unknown is the biggest reason for kids not to come along, so the idea was to get as many kids playing the games as possible.

Offering the activities for free meant that everyone could watch, see what goes on and then join in without having to pay a thing. The result was hundreds of kids playing sport, enjoying the games and leaving with a leaflet, money in their pocket and the biggest thing for me, no more fear of the unknown.

Many of those kids later booked onto the summer camps, who wouldn’t have done so had they not had that free taster. Most of them have also booked again for the Halloween sports camp.

Instant success is always fun but sometimes planning longer term can be far more rewarding.