Today, Someone Stole My Business

8 months ago

In the school holidays I run sports camps for kids. There’s a lot of competition but everyone else does the same old thing over and over again and most of them are struggling to get numbers through the gates while my business goes from strength to strength.

Today, I discovered a new competitor. One that was offering the same sports in the same town at the same time for the same price. They weren’t the only things that were the same though.

This guy was also using the same name as mine and had the exact same promo material that I had spent weeks designing, with the contact details changed (and not even in the right fonts to match the rest of the flyer!)

Should I be worried? I’m not. Quality and honesty will always win out in the end. In fact, I’m pretty sure this guy will be out of business before the next camp even begins!

If you’re running a business. Be original, be unique and most importantly, be yourself!